Grocery store health store Australia offer their customers a diversity of choices within each type of product offered based on prioritizing product sale prices. Health food stores on the other hand, prioritize the sourcing quality of food products they have on offer. While regular grocery stores offer their customers a wide range of choices in product pricing (with varied product quality) for each food product they sell, health food stores bear the responsibility of delivering to their customers only food products that have been vetted to have the highest nutritional value.