These days it's not enough to place web banners or text links on your website in hopes that someone will make a purchase through you're affiliate link. In order to increase your sales, save yourself
time and potential stress, you need to communicate with your affiliate merchant.

Affiliate marketing has become even more challenging, and one of the reasons for this is consumers are getting smarter. Gone are the days when a being a lazy marketer still made you money. You need to be on top of your game in order to keep ahead of your competition and satisfy your customers; the easiest way to do this is to communicate and work with your merchant. Who else knows the product or service better the person who created it?

Why contact the merchant?

By contacting the merchant tips on selling merchant services and letting him know that you are doing to promote their products, you can then gain advice and strategies that are being used by other successful affiliates and the merchant himself.

Over 90 percent of the sales generated for nearly all affiliate programs are made by 5 percent of the affiliates. When you contact the merchant you are showing him that you want to be among the top earners and are dedicated and enthusiastic to learn how. Good merchants take this enthusiasm to heart and provide you with information and resources needed to boost sales; some may even increase your commission rates.