Meanwhile,
FIFA Coins is steadily growing into a leading mobile game manufacturer, driven by strong results from its top few franchises -- Design Home, Tap Sports Baseball, and Covet Fashion. Glu anticipates complete bookings to land between $555 million and $560 million in fiscal 2020, whereas adjusted operating profit (as measured by EBITDA) also continues to rise.
With the addition of Glu Mobile, EA will have a large and growing mobile business generating $1.32 billion in reservations. That includes over 100 million monthly gamers on mobile, bringing EA's global reach across console, computers, and mobile platforms to 430 million players.
There are many synergies between both of these game manufacturers. Glu Mobile's group, headed by former Electronic Arts veteran Nick Earl, has proven very adept at creating, testing, and launch titles across various genres, including sports, role-playing, and lifestyle titles. Harness Sports Baseball was a hit for the business, growing from about $4 million of bookings in 2014 to over $90 million in 2019. The teams at EA Sports and Glu Sports can clearly share thoughts to get even better at what they do so well.
A freezer of fresh games.The development pipeline in Glu Mobile looks very promising. It has new titles set to launch shortly, including Harness Sports Fishing, Deer Hunter World, and also an updated version of Harness Sports Baseball for its 2021 season. EA intends to bring Tap Baseball to new countries with its licensing expertise from EA Sports.There is also Table & Taste, a new lifestyle game, along with a selection of hyper-casual games starting from Glu's Crowdstar studio.
What's more,
FIFA Mobile Coins for sale could bring fresh ideas to EA about ways to monetize certain titles. The company reported seeing favorable early outcomes from this initiative on the last earnings call.