I believe the video you used offline can still be used online but it is probably not the first video you would use to attract a visitor to stay on. I am assuming the corporate and product video you use offline, if you have one, is longer and more detailed.

The online video you used to draw your visitors' attention should be short, quick and straight to the point. It is almost like a teaser or with slightly more flesh than a teaser. Most of your website visitors will not give you more than a minute, and often less, to present your message. You do not have the luxury of offline video to more slowly unfold your message to the audience. You only have seconds to fixate your visitor's attention with your most engaging and powerful message before they surf off to other sites. Short video will load faster and therefore increase your visitor retention rate.

For online video, I would rely more on images, onscreen words and background music. I would try to stay away from voice over unless you are using a host to speak Convierte videos de YouTube your message facing the camera. Catchy words or phrases, images with good contrast, and light and sound effects will grab your visitor's attention better than spoken words, background or foreground. I am not completely denying the impact of putting yourself in front of the camera and addressing the visitor. There are times this method can be very effective, such as a doctor's or a nutritionist's site. Imagine a doctor appearing on screen giving you personal advice on your health. Depending on the countries and territories, there may be legal and ethical considerations for using the personality approach.